Choice overload, the cause of psychological distress
We generally assume that a broad range of options gives us a plethora of choices, and consequently, leads to a greater satisfaction. Within the previous statement is nested a disturbing paradox. The multiplicity of choices often confounds us rather than liberates us. When confronted with the multitude of brands on shopping sites, the endless choices of career paths, or the sheer number of potential partners on dating apps, the human gets
